PCB Care embarks on growth strategy to increase UK market presence

PCB Care is unveiling expansion plans to grow is healthcare operations that will see it embark on an acquisition strategy and develop a commercial training service for the care industry.

The company, which was acquired by West Midlands-based N-Trust Care Services, a specialist care industry recruiter and training provider, in 2017 creating a business with a workforce of 40, aims to more than double its £6m turnover and increase its UK presence.

A major independent staffing provider for the specialist social care, child care, social work and home care sectors, PCB Care has been in operation for more than 30 years with offices in Birmingham, Coventry and London.

As a result, N-Trust, which operates out of Wolverhampton, Stoke and Birmingham, led by Managing Director John Coyne and majority shareholders Gary Dewhurst and Mark Roberts, has rebranded its operations under the PCB Care banner to further develop the reach of the established brand.

This strategy will be further bolstered by its acquisition programme, identifying complementary businesses in the UK care sector to further scale-up operations and market share.

Immediate growth at PCB Care has come through its InTouch home care operation, which has expanded into new offices in Coventry. Providing care in the home and specialising within the Live In and Condition-Led fields, InTouch has doubled the size of its previous offices in Coventry with a move two miles away to Sutherland House in Matlock Road.

The move has coincided with the service being named the Best Live-In Care Provider in the West Midlands in the GHP Social Care Awards 2018. The award was achieved based on testimonial submissions sourced be GHP.

In addition to providing large office space for its staff, the new building has enabled the creation of a dedicated training suite and enhanced visitor facilities including an on-site coffee shop where carers can bring service users together for social events.

Since its acquisition, PCB Care has also brought its training for its carers and support staff in-house and uses classroom-based learning delivered by professional, accredited trainers.   PCB Care is now targeting expanding the service by commercialising its training offering for other companies in the sector.

John Coyne, Managing Director of PCB Care said: “Last year’s acquisition has provided a real springboard for growth for the company. In addition to adopting N-Trust’s operations under the PCB Care name to immediately strengthen our offering, we are actively pursuing a strategy to increase the size of the business and market penetration.

Both PCB Care and the InTouch Home Care service present strong growth potential, which will be supported by our ambitions to commercialise our training operations that deliver high-quality, accredited expertise to care staff. This service will also benefit from the opening of our new larger offices in Coventry, with its dedicated training facility, which further demonstrates our ambitions to scale-up the business.”

John added: “We are also very proud that InTouch has been recognised in the social care awards, which is a testament to the dedicated and talented people that deliver the service and work closely with clients to provide the best possible levels of care.”

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